Art represents the Zeitgeist. When it comes to China’s younger generations, contempo fashion illustrations reflect the spirit of the society as much as they do the actual pieces on the catwalk.
Underground Crossover Collective Yeti Out: All Music, No Myth
Founded by brothers Arthur and Tom Bray together with Eri Ali, Yeti Out has become one of the best known DJ crews for youth nightlife and fashion marketing activations in Greater China.
China’s Original TǔKù (土酷) Culture — Touristy Vibes At Tiananmen
China's original TǔKù culture. The very Chinese phenomenon that is TǔKù takes a more direct approach to shooting images, staged around popular tourist areas.