Plato once wrote that Rhea, mother of the gods in Greek mythology, created three types of tribes: Male, female and the “mix-and-match”. Being superior in strength, both mentally and physically, this third super-non-man tribe at one point in ancient times even tried to banish the gods from Mount Olympus, or so the story has it.
Founded by brothers Arthur and Tom Bray together with Eri Ali, Yeti Out has become one of the best known DJ crews for youth nightlife and fashion marketing activations in Greater China.
Once a country dominated by pop (and though it still has a dominant position in the market), it seems China’s music scene is becoming more diverse. Rave 'n Roll!